For Fascina, I led product design end to end for Belcorp, a beauty company with 50 years in direct sales. It began with listening: consumer interviews, focus groups and deep insight analysis, then design-thinking workshops and brainstorming, before sketches, 3D models, renders, prototypes and production-feasibility review.

Soft pink vessels, rounded proportions and burgundy ribbon details turn a romantic fragrance story into a recognizable family, while each format keeps its scale and use clear.

The research-first approach paid off on shelf: products from these Belcorp programs became top sellers across the company’s strategic brands, among them the #TRUE fragrance, the CY makeup line, Fashion 101 and Sweet Chic.

Across cosmetics, makeup and fragrance, every program began with the consumer: interviews, focus groups and deep analysis distilled into insights that briefed the design work. From there, I developed distinct expressions for each program while protecting range consistency and production intent. Each project below is presented with my role, as credited in the original portfolio.

X-Matik develops automation technologies. LaneCruise™ was presented as a universal after-market semi-autonomous kit for vehicles with zero onboard automation, bringing hands-free safety, productivity and convenience without requiring a new car.

I designed the exterior case of every device in the kit, documented through inspiration boards, sketching, 3D modelling, hand rendering and design recommendations. Three redundant methods of disengagement keep the driver safe and in control. Data collection was AI-assisted; the analysis and every design decision remained mine.

• Industrial-design development
• Universal after-market kit
• 3 redundant disengagement methods

360° Beauty Retail Experience, Montréal Airport. A freestanding display with organic curves, layered shelves and integrated lighting, made to be discovered from every direction.

The challenge: a freestanding fixture in an airport, readable from every side.

Design approach: Concept, Research, Sketching, 3D Modeling, Rendering.

Retail Experience Design, Sephora. Two display concepts for PATRICK TA at Sephora, the Iconic Wall and the Prestige Gondola, turning the brand’s pop-up atmosphere into permanent fixtures: burgundy finishes, metallic accents, integrated lighting, campaign imagery and merchandising for the full assortment.

The challenge: translate a pop-up atmosphere into permanent Sephora fixtures, without losing organised merchandising for the full assortment.

Pro Brush Display | Shelving & Merchandising System Design. A redesign of the shelving and display system for Ulta’s existing multi-brand hairbrush gondola: new mechanisms for different sizes, packaging and brands, inside the original fixture.

The challenge: keep brushes organised while people shop, with flexibility built around a hanging feature. Each direction was weighed against accessibility, merchandising density, visual organisation and fit with the existing gondola.

Promotional Displays, Sephora & Ulta. Six displays for the Pro Filt’r foundation launch, from Concept 2 of the design presentation: three for Ulta, three for Sephora. Corrugated cardboard builds with acrylic glorifiers and printed graphics carrying the 50 Shades launch message.

The challenge: six launch displays across two retailers, all in corrugated builds.

Design approach: Concept Development, Research, Brainstorming, Sketching, 3D Modeling, Rendering.

Ulta Gondola, Overhaul Launch 2027. A gondola overhaul concept for Dashing Diva at Ulta: a modular insert frame that replaces standard shelving in a small footprint, switching between peg hooks for hanging product and shelves for stacked product, with a focus top shelf, illuminated header and graphic holder module.

The challenge: one small-footprint frame that switches between hanging and stacked setups, inside a standard gondola bay.

Design approach: Concept Development, Research, Brainstorming, Sketching, 3D Modeling, Rendering.

Nuvana Living needed a polished, welcoming identity for its premium rental experience in Bogotá’s Zona G. I designed the logo and website, shaping a clear digital journey through the Loft, Penthouse, Deluxe and Executive accommodation.

The outcome is a connected guest story: the brand introduces the experience online, while my styling of all eight rental units carries its warm, contemporary character into the spaces themselves.

For Westex, the challenge was to make a material-rich offer feel as clear on the page as it does in the hand. I developed logo and communication assets across brochure and flyer layouts, using rhythm, hierarchy and tactile references to organize the story.

The resulting system gives textile character a disciplined frame—warm enough to communicate craft, structured enough to support repeated business use.

Fuenttes called for a visual language able to hold architecture, residential aspiration and detailed project information in one coherent story. My brand development work extended through logo thinking, brochures and flyers.

A forest-green, walnut and warm-neutral world gives the communication a grounded sense of quality while clear layouts make the development easier to understand and present.